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A message from the Founder, Damien Fitzpatrick
A Year in Review
With 2022, and also PILLAR’s first complete year of operation coming to an end - I wanted to take this moment to thank our customers, retail partners, athletes and our own great team, for the tireless work and support you have shown our young brand.I have put together my curation of highlights and key milestones from 2022 & and also provide a sneak peek as to what lies ahead for PILLAR in 2023.
Events and races were back with a vengeance in 2022!
The PILLAR team attended a total of 25 events, expos, trade shows and conferences - with the pleasure of participating in many events that were returning for the first time post the pandemic!It never ceases to amaze me the energy we absorb from athletes as you share stories of the adversity you overcome to make the start line of many of these races.
PILLAR’s presence at expo’s will become a key mechanism for our team to interact with our community and receive first hand feedback. We love hearing how PILLAR is positively integrating into your training blocks but also what we can do better - it is this constant dialogue and feedback that fuels us to keep building and dream bigger - so thank you to all who came and shared a story.
The PILLAR community is two-sided and we would not be where we are today without our many loyal and supportive retailer partners.
I wanted to say a big thank you to all the retail teams from purchasing, warehouse and to the crew on the floor. Your support and willingness to engage and adopt our new way of viewing performance nutrition goes so far beyond business transactions - it is providing vital education and avenues for athletes to take their performance to the next level!
In saying this, I would also like to give a big shout out to our community of triathletes, runners, cyclists, ultra runners, swimmers and everything in between. Since inception, PILLAR is here to serve you - and we look forward to taking that to a new level in 2023!
So what’s in store for 2023? One thing that was clear across 2022 was that you have shared your eagerness to dive deeper into micronutrition.
There is a groundswell of athletes now placing a balanced importance on micro’s to assist with performance. To help cement this shift in mindset, our team plans to gather some of the most well regarded sport scientists, coaches, performance nutritionists and industry experts to join The PILLAR Podcast and provide you the tools to make the most informed decisions to optimise your performance.
2023 will see the PILLAR community grow significantly (and most likely go multilingual) as we expand the reach of PILLAR deeper into Europe and North America! Watch this space…..New Products - 2023 will see the introduction of a first-to-market delivery system of micronutrition. We really can’t wait to share it with you all.
The product is currently under stability testing. As a hint, we have listened closely to many of you as to what you are missing and hope this product introduction fills this hole! With new markets, more products, new team members and a scaling business - comes constant growing pains - but the vision remains the same. To provide a world where every athlete has the ability to perform at their optimal - to get to the start line more often and beyond the best possible condition!
Keep stacking those bricks and stay healthy!
See you all in 2023!
Founder / CEO